Amaya Román
Freelance Creative Director — London & Madrid
Freelance Creative Director — London & Madrid
Visual Narrative for Live Events
I work with agencies and corporate teams to deliver
stage-ready visual systems. One point of contact, clear communication, and assets on time.
stage-ready visual systems. One point of contact, clear communication, and assets on time.
Google · Corporate video with visual
morphing for events
morphing for events
Corporate video constructed from multiple images, unified by a visual morphing system designed to generate continuity, impact and narrative coherence in live events and presentations.
Bumper videos - visual intro of speakers
International cultural forum · Dubai
Speculative concept demo created with generative AI
How do you introduce an international speaker in a way that builds anticipation, not just lists their credentials?
Speculative concept demo created with generative AI
How do you introduce an international speaker in a way that builds anticipation, not just lists their credentials?
The concept: The person stays. The context evolves.
The solution: Each speaker appears in their home museum — the Louvre, MoMA, Tate Modern — morphing into a venue in Dubai with matching architecture. Concept demo · Generative AI · Self-initiated
Coffee Break — Visual Demo
Visual interlude for event breaks. Fluid morphing is designed to hold the room's attention without disrupting the rhythm.
Google Global Perspectives Forum · DeepMind
Speculative concept demo created with generative AI for Google event
Speculative concept demo created with generative AI for Google event
From a bicycle to a horse.
Speaker Introduction — Visual Morph
Speaker Introduction — Visual Morph
Part of a common visual system designed to unify multiple speakers in different locations. A consistent visual language that supports the narrative of the event on stage and on screens.
From a train to a hot air balloon.
Speaker Introduction — Visual Morph
Speaker Introduction — Visual Morph
Designed for the moment before the speaker enters the stage. A visual transition that builds anticipation and focuses attention on the presence.
Reference images used in the pieces. AI-generated images were created to demonstrate the concept. In a real project, these would be actual photos of speakers and their locations.
Designing visuals means designing the event experience
Each piece reinforces the message and captures the audience's attention.
Opening videos - Introduction to the even
Energy and Health
Conceptual demo conceptual · Generative AI
Conceptual demo conceptual · Generative AI
Energy and technology
The union between innovation, sustainability and humanity. A piece that translates technical concepts into visual impact.
Health and innovation
Conceptual demo for health and innovation events. It focuses on what cares and transforms. How to create with AI without losing soul or authenticity.
What nourishes
A visual study conceived as an institutional campaign on breastfeeding, developed from a sensitive, metaphor-led narrative that avoids the clichés traditional media tends to default to.
The piece explores what's difficult to show with conventional production: the physicality, the vulnerability, the quiet power of the act. Generative AI allowed the work to go to places a camera often can't, not to aestheticise, but to be honest.
Developed through a hybrid workflow of creative direction and AI, with technology always in service of the message. The project also functions as a proof of concept for a narrative system adaptable to different institutional campaign formats.
Concept, script, creative direction and AI workflow design.
A visual study conceived as an institutional campaign on breastfeeding, developed from a sensitive, metaphor-led narrative that avoids the clichés traditional media tends to default to.
The piece explores what's difficult to show with conventional production: the physicality, the vulnerability, the quiet power of the act. Generative AI allowed the work to go to places a camera often can't, not to aestheticise, but to be honest.
Developed through a hybrid workflow of creative direction and AI, with technology always in service of the message. The project also functions as a proof of concept for a narrative system adaptable to different institutional campaign formats.
Concept, script, creative direction and AI workflow design.
ABOUT ME
I transform
complex messages into clear visual experiences.
complex messages into clear visual experiences.
Over 10 years in design, photography and creative direction. Now combined with generative AI to produce event visuals that are faster to deliver and harder to forget.
AVALIABLE FOR
-
CREATIVITY WITH AI
- AI-generated visuals and videos for events and campaigns.
- Preview of concepts and visual narratives.
- Consultancy for integrating workflows with AI.
-
DIGITAL
- Visuals and motion design.
- Content for networks and campaigns.
- Digital graphics for events.
-
FILM & PRODUCTION
- Direction and production of audiovisual pieces.
- Storyboards and visual scripts.
- Post-production, colour grading and matte painting.
-
PRINT
- Development of concepts for visual campaigns.
- Graphics for events: posters, flyers, signage and packaging.
- Editorial layout and art direction for print.
TFWA World Exhibition & Conference 2026
Visual Exploration
Visual Exploration
A short cinematic study inspired by the official key visual.
The aim was not to redesign the concept, but to explore how it could translate into motion, introducing light, weight and subtle physical realism while preserving its core idea.
Created using generative tools and refined through compositing and motion direction.
The aim was not to redesign the concept, but to explore how it could translate into motion, introducing light, weight and subtle physical realism while preserving its core idea.
Created using generative tools and refined through compositing and motion direction.
Visual impact
Art direction, rhythm and composition designed to capture attention and elevate your brand's perception.
Narrative that connects
I transform complex concepts into visual scripts that your audience understands and remembers.
Delivery without delays
Hybrid workflow (AI + human direction) that meets deadlines without compromising professional quality.
ORIGINAL ConteNT
A story that doesn't sell a product, but rather a value.
Visual exercises and explorations that inspire new ways of communicating at events.
The stone we carry
An independent short film that explores the invisible weight we carry and the need to let go. A reference for brands that work from a place of presence, simplicity and purpose.
"Let go of the weight. Step outside. Breathe. Feel."
Timeless interiors for the stories we live in.
A silent space between two people. It is not the dramatic break-up, but the slow drift of a gaze that no longer meets.
A silence that speaks louder than words.
This visual study shows how interiors reflect more than a lifestyle: they contain emotion.
Personal project of creative exploration. BoConcept is used solely as an aesthetic reference.
A silence that speaks louder than words.
This visual study shows how interiors reflect more than a lifestyle: they contain emotion.
Personal project of creative exploration. BoConcept is used solely as an aesthetic reference.
The art of being present
Conceptual short film created with generative tools that reflects on time and presence in environments dominated by productivity. Inspired by Michael Ende's Momo, this piece, created with generative tools, explores our complex relationship with time in a world obsessed with productivity. A contemplative short film that invites us to rediscover presence as a modern luxury.
AI applied to conceptual cinema: rapid prototyping, no filming, no noise, just emotion.
Conceptual short film created with generative tools that reflects on time and presence in environments dominated by productivity. Inspired by Michael Ende's Momo, this piece, created with generative tools, explores our complex relationship with time in a world obsessed with productivity. A contemplative short film that invites us to rediscover presence as a modern luxury.
AI applied to conceptual cinema: rapid prototyping, no filming, no noise, just emotion.
We Rise, We Create
Inspired by Maya Angelou and Rick Rubin, this short film celebrates the encounter between human intuition and artificial intelligence. A reflection on the power of creating without technical limits.
For brands that value depth, culture and modern execution.
For brands that value depth, culture and modern execution.
Working on an event?
I'd love to hear about it.
Whether it's a single opener or a full visual system, let's see if we're a fit.
Email: amaya@iiuman.com
Whether it's a single opener or a full visual system, let's see if we're a fit.
Email: amaya@iiuman.com
London - Madrid
© 2025 Amaya Roman. Concept demos · Non-commercial use.
